The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market
| Main Author: | Zagula, John |
|---|---|
| Other Authors: | Tong, Richard |
| Format: | Open Shelf |
| Published: |
New York:
Portfolio,
2004.
|
| Subjects: |
| LEADER | 00593pamja2200193 4500 | ||
|---|---|---|---|
| 001 | 0000064770_0033 | ||
| 005 | 20170419090000.0 | ||
| 020 | |a 1591840384 | ||
| 090 | 0 | 0 | |a HF5415 |b Z24 2004 |
| 100 | 0 | |a Zagula, John | |
| 245 | 0 | 0 | |a The marketing playbook : |b five battle-tested plays for capturing and keeping the lead in any market |c John Zagula and Richard Tong. |
| 260 | |a New York: |b Portfolio, |c 2004. | ||
| 500 | |a No. tag: 0700496 | ||
| 500 | |a Includes index | ||
| 650 | 0 | |a Marketing | |
| 650 | 0 | |a Marketing research | |
| 650 | 0 | |a Strategic planning | |
| 700 | 0 | |a Tong, Richard | |
| 999 | |a 0000100684 | ||