APA Citation

Zagula, J., & Tong, R. (2004). The marketing playbook: Five battle-tested plays for capturing and keeping the lead in any market. New York: Portfolio.

Chicago Style Citation

Zagula, John, and Richard Tong. The Marketing Playbook: Five Battle-tested Plays for Capturing and Keeping the Lead in Any Market. New York: Portfolio, 2004.

MLA Citation

Zagula, John, and Richard Tong. The Marketing Playbook: Five Battle-tested Plays for Capturing and Keeping the Lead in Any Market. New York: Portfolio, 2004.

Warning: These citations may not always be 100% accurate.