Marketing
| Main Author: | Lamb, Charles W. |
|---|---|
| Other Authors: | Hair, Joseph F., McDaniel, Carl |
| Format: | Open Shelf |
| Published: |
Mason, Ohio:
Thomson South Western,
2006.
|
| Edition: | 8th. ed.. |
| Subjects: |
| Item Description: |
Includes index p 718 - 736 |
|---|---|
| Physical Description: |
xxxi, 736 p: ill.; 28cm. |
| ISBN: |
032422155X |