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| LEADER |
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|a 0072864702 (pbk)
|
| 090 |
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|a HF5415.13
|b A77 2005
|
| 245 |
0 |
0 |
|a Applications in basic marketing :
|b clipping from the popular business press
|c edited by Jerome McCarthy and William D.Perreault Jr.
|
| 250 |
|
|
|a 2004 - 2005 ed.
|
| 260 |
|
|
|a Homewood, IL:
|b Irwin,
|c 2005.
|
| 300 |
|
|
|a vii, 214p.:
|b ill.;
|c 25cm.
|
| 500 |
|
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|a Latest issue consulted:2004/2005
|
| 504 |
|
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|a Includes bibliographical references
|
| 650 |
|
0 |
|a Marketing
|x periodicals
|
| 650 |
|
0 |
|a Marketing
|x management periodicals
|
| 700 |
0 |
|
|a Perreault, William D
|
| 700 |
0 |
|
|a McCarthy, E. Jerome
|
| 999 |
|
|
|a 0000101785
|
| 999 |
|
|
|a 0000101786
|
