Applications in basic marketing : clipping from the popular business press
| Other Authors: | Perreault, William D, McCarthy, E. Jerome |
|---|---|
| Format: | Open Shelf |
| Published: |
Homewood, IL:
Irwin,
2005.
|
| Edition: | 2004 - 2005 ed. |
| Subjects: |
| Item Description: |
Latest issue consulted:2004/2005 |
|---|---|
| Physical Description: |
vii, 214p.: ill.; 25cm. |
| Bibliography: |
Includes bibliographical references |
| ISBN: |
0072864702 (pbk) |