APA Citation

Perreault, W. D., & McCarthy, E. J. (2005). Applications in basic marketing: Clipping from the popular business press (2004 - 2005 ed.). Homewood, IL: Irwin.

Chicago Style Citation

Perreault, William D., and E. Jerome McCarthy. Applications in Basic Marketing: Clipping From the Popular Business Press. 2004 - 2005 ed. Homewood, IL: Irwin, 2005.

MLA Citation

Perreault, William D., and E. Jerome McCarthy. Applications in Basic Marketing: Clipping From the Popular Business Press. 2004 - 2005 ed. Homewood, IL: Irwin, 2005.

Warning: These citations may not always be 100% accurate.