Marketing management
Main Author: | Kotler, Philip |
---|---|
Other Authors: | Kelller, Kevin Lan |
Published: |
Upper Saddle River, N.J.:
Pearson,
2006.
|
Edition: | 12th ed. |
Subjects: |
LEADER | 00540pampa2200181 4500 | ||
---|---|---|---|
001 | 0000064232_0033 | ||
005 | 20170419090000.0 | ||
020 | |a 013196853X (pbk0 | ||
090 | 0 | 0 | |a HF5415.13 |b K64 2006 |
100 | 0 | |a Kotler, Philip | |
245 | 0 | 0 | |a Marketing management |c Philip Kotler, Kevin Lane Keller. |
250 | |a 12th ed. | ||
260 | |a Upper Saddle River, N.J.: |b Pearson, |c 2006. | ||
300 | |a xxxix,[[varios paging]: |b col.ill; |c 27cm. | ||
500 | |a Includes index | ||
650 | 0 | |a Marketing |x management | |
700 | 0 | |a Kelller, Kevin Lan | |
999 | |a 0000101765 |