APA Citation

Kotler, P., & Kelller, K. L. (2006). Marketing management (12th ed.). Upper Saddle River, N.J.: Pearson.

Chicago Style Citation

Kotler, Philip, and Kevin Lan Kelller. Marketing Management. 12th ed. Upper Saddle River, N.J.: Pearson, 2006.

MLA Citation

Kotler, Philip, and Kevin Lan Kelller. Marketing Management. 12th ed. Upper Saddle River, N.J.: Pearson, 2006.

Warning: These citations may not always be 100% accurate.