Marketing : an introduction
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary |
| Published: |
New Jersey:
Pearson Prentice Hall,
2005.
|
| Edition: | 7th. ed.. |
| Series: |
International edition
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxvi, [686 p.]: ill.; 28 cm. |
| ISBN: |
0131273124 (pbk) |