Kotler, P., & Armstrong, G. (2005). Marketing: An introduction (7th. ed.). New Jersey: Pearson Prentice Hall.
Chicago Style CitationKotler, Philip, and Gary Armstrong. Marketing: An Introduction. 7th. ed. New Jersey: Pearson Prentice Hall, 2005.
MLA CitationKotler, Philip, and Gary Armstrong. Marketing: An Introduction. 7th. ed. New Jersey: Pearson Prentice Hall, 2005.
Warning: These citations may not always be 100% accurate.