Global marketing : a decision oriented approach
| Main Author: | Hollensen, Svend |
|---|---|
| Published: |
Essex:
Prentice Hall,
2004.
|
| Edition: | 3rd. ed.. |
| Subjects: |
| Physical Description: |
xxxix, 717 p.: ill.; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical reference and index |
| ISBN: |
0273678396 (pbk) |