APA Citation

Hollensen, S. (2004). Global marketing: A decision oriented approach (3rd. ed.). Essex: Prentice Hall.

Chicago Style Citation

Hollensen, Svend. Global Marketing: A Decision Oriented Approach. 3rd. ed. Essex: Prentice Hall, 2004.

MLA Citation

Hollensen, Svend. Global Marketing: A Decision Oriented Approach. 3rd. ed. Essex: Prentice Hall, 2004.

Warning: These citations may not always be 100% accurate.