Business market management : understanding, creating and delivering value

Main Author: Anderson, James C.
Other Authors: Narus, James A.
Published: Upper Saqddle Wood, New Jersey: Pearson, Prentice Hall, 2004.
Edition: 2nd. ed..
Subjects:

KPM INDERA MAHKOTA

Accession Item Category SMD Status Due Date Notes
0000101675 RED SPOT BOOK AVAILABLE