Business market management : understanding, creating and delivering value

Main Author: Anderson, James C.
Other Authors: Narus, James A.
Published: Upper Saqddle Wood, New Jersey: Pearson, Prentice Hall, 2004.
Edition: 2nd. ed..
Subjects:
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020 |a 0131230093 (pbk)  
090 0 0 |a HF5415.1263   |b A53 2004 
100 0 |a Anderson, James C.  
245 0 0 |a Business market management :   |b understanding, creating and delivering value   |c James C. Anderson and James A. Narus. 
250 |a 2nd. ed.. 
260 |a Upper Saqddle Wood, New Jersey:   |b Pearson, Prentice Hall,   |c 2004. 
300 |a xx, 460 p.:   |b col.ill.;   |c 23 cm. 
500 |a Includes index p. 441-460 
650 0 |a Industrials marketing  
700 0 |a Narus, James A.  
999 |a 0000101675