Business market management : understanding, creating and delivering value
| Main Author: | Anderson, James C. |
|---|---|
| Other Authors: | Narus, James A. |
| Published: |
Upper Saqddle Wood, New Jersey:
Pearson, Prentice Hall,
2004.
|
| Edition: | 2nd. ed.. |
| Subjects: |
| Item Description: |
Includes index p. 441-460 |
|---|---|
| Physical Description: |
xx, 460 p.: col.ill.; 23 cm. |
| ISBN: |
0131230093 (pbk) |