Essentials of marketing
| Main Author: | Lamb, Charles W. |
|---|---|
| Other Authors: | Hair, Joseph F., McDaniel, Carl |
| Published: |
Mason, Oh.:
Thomson-South Western,
2006.
|
| Edition: | 5th. ed. |
| Subjects: |
| LEADER | 00582pampa2200193 4500 | ||
|---|---|---|---|
| 001 | 0000064141_0033 | ||
| 005 | 20170419090000.0 | ||
| 020 | |a 032431664X (pbk) | ||
| 090 | 0 | 0 | |a HF5415 |b L36 2006 |
| 100 | 0 | |a Lamb, Charles W. | |
| 245 | 0 | 0 | |a Essentials of marketing |c Charles W. Lamb Jr., Joseph F. Hair, Jr and Carl McDaniel. |
| 250 | |a 5th. ed. | ||
| 260 | |a Mason, Oh.: |b Thomson-South Western, |c 2006. | ||
| 300 | |a xxxii, 544 p.: |b ill.; |c 28 cm. | ||
| 500 | |a Includes index p. 524-544 | ||
| 650 | 0 | |a Marketing | |
| 700 | 0 | |a Hair, Joseph F. | |
| 700 | 0 | |a McDaniel, Carl | |
| 999 | |a 0000101654 | ||