Essentials of marketing
| Main Author: | Lamb, Charles W. |
|---|---|
| Other Authors: | Hair, Joseph F., McDaniel, Carl |
| Published: |
Mason, Oh.:
Thomson-South Western,
2006.
|
| Edition: | 5th. ed. |
| Subjects: |
| Item Description: |
Includes index p. 524-544 |
|---|---|
| Physical Description: |
xxxii, 544 p.: ill.; 28 cm. |
| ISBN: |
032431664X (pbk) |