Marketing : principles and perspectives
| Main Author: | Bearden, William O. |
|---|---|
| Other Authors: | Ingram, Thomas N., Laforge, Raymond W. |
| Format: | Open Shelf |
| Published: |
Boston:
McGraw-Hill,
2007.
|
| Edition: | 5th ed. |
| Subjects: |
| LEADER | 00580pamja2200193 4500 | ||
|---|---|---|---|
| 001 | 0000064034_0033 | ||
| 005 | 20170419090000.0 | ||
| 020 | |a 007322569X | ||
| 090 | 0 | 0 | |a HF5415.1 |b B4155 2007 |
| 100 | 0 | |a Bearden, William O. | |
| 245 | 0 | 0 | |a Marketing : |b principles and perspectives |c William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. |
| 250 | |a 5th ed. | ||
| 260 | |a Boston: |b McGraw-Hill, |c 2007. | ||
| 300 | |a xxxvi, 588p.: |b ill.; |c 28cm. | ||
| 500 | |a Include indexes | ||
| 650 | 0 | |a Marketing | |
| 700 | 0 | |a Ingram, Thomas N. | |
| 700 | 0 | |a Laforge, Raymond W. | |
| 999 | |a 0000101461 | ||