Marketing : principles and perspectives
| Main Author: | Bearden, William O. |
|---|---|
| Other Authors: | Ingram, Thomas N., Laforge, Raymond W. |
| Format: | Open Shelf |
| Published: |
Boston:
McGraw-Hill,
2007.
|
| Edition: | 5th ed. |
| Subjects: |
| Item Description: |
Include indexes |
|---|---|
| Physical Description: |
xxxvi, 588p.: ill.; 28cm. |
| ISBN: |
007322569X |