Applications in basic marketing : clippings from the popular business press
| Main Author: | Perreault, William D. |
|---|---|
| Other Authors: | McCarthy, E. Jerome |
| Format: | Open Shelf |
| Published: |
Boston:
McGraw-Hill,
2006.
|
| Edition: | 2005 - 2006 ed. |
| Subjects: |
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|---|---|---|---|
| 001 | 0000064008_0033 | ||
| 005 | 20170419090000.0 | ||
| 020 | |a 0072864710 (pbk) | ||
| 090 | 0 | 0 | |a HF5415.13 |b P47 2006 |
| 100 | 0 | |a Perreault, William D. | |
| 245 | 0 | 0 | |a Applications in basic marketing : |b clippings from the popular business press |c William D. Perreault, E. Jerome McCarthy. |
| 250 | |a 2005 - 2006 ed. | ||
| 260 | |a Boston: |b McGraw-Hill, |c 2006. | ||
| 300 | |a 216p.; |c 26cm. | ||
| 650 | 0 | |a Marketing | |
| 700 | 0 | |a McCarthy, E. Jerome | |
| 999 | |a 0000101438 | ||