Applications in basic marketing : clippings from the popular business press
| Main Author: | Perreault, William D. |
|---|---|
| Other Authors: | McCarthy, E. Jerome |
| Format: | Open Shelf |
| Published: |
Boston:
McGraw-Hill,
2006.
|
| Edition: | 2005 - 2006 ed. |
| Subjects: |
| Physical Description: |
216p.; 26cm. |
|---|---|
| ISBN: |
0072864710 (pbk) |