Perreault, W. D., & McCarthy, E. J. (2006). Applications in basic marketing: Clippings from the popular business press (2005 - 2006 ed.). Boston: McGraw-Hill.
Chicago Style CitationPerreault, William D., and E. Jerome McCarthy. Applications in Basic Marketing: Clippings From the Popular Business Press. 2005 - 2006 ed. Boston: McGraw-Hill, 2006.
MLA CitationPerreault, William D., and E. Jerome McCarthy. Applications in Basic Marketing: Clippings From the Popular Business Press. 2005 - 2006 ed. Boston: McGraw-Hill, 2006.
Warning: These citations may not always be 100% accurate.