Marketing
| Other Authors: | Kerin, A. Roger |
|---|---|
| Published: |
New York:
Mc Graw-Hill/Irwin,
2006.
|
| Edition: | 8th ed. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
x vi, 733p.: col.maps; 29cm. |
| ISBN: |
0073080152 |