APA Citation

Kerin, A. R. (2006). Marketing (8th ed.). New York: Mc Graw-Hill/Irwin.

Chicago Style Citation

Kerin, A. Roger. Marketing. 8th ed. New York: Mc Graw-Hill/Irwin, 2006.

MLA Citation

Kerin, A. Roger. Marketing. 8th ed. New York: Mc Graw-Hill/Irwin, 2006.

Warning: These citations may not always be 100% accurate.