Marketing enviroment 2000 - 2001 : CIM workbook

Main Author: Oldroyd, Mike
Format: Open Shelf
Published: Oxford: Butterworth Heinemann, 2000.
Subjects:
Item Description: Includes index p 337 - 342
Physical Description: xv, 342 p.: ill.; 30 cm.
ISBN: 0750649208 (pbk)