Entrepreneurial marketing : real stories and survival strategies
| Main Author: | Buskirk, Bruce D. |
|---|---|
| Other Authors: | Lavik, Molly |
| Format: | Open Shelf |
| Published: |
Mason, Ohio:
Thomson, South-Western,
2004.
|
| Subjects: |
| Physical Description: |
xiii, 245p.: ill.; 26cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0324158637(pbk) |