Understanding consumer behavior : marketing lessons learned from understanding the consumer experience

Main Author: Tom, Gail
Format: Open Shelf
Published: Florida: Harcourt College Publishers, 2001.
Subjects:
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090 0 0 |a HF5415.1   |b T66 2001 
100 0 |a Tom, Gail  
245 0 0 |a Understanding consumer behavior :   |b marketing lessons learned from understanding the consumer experience   |c Gail Tom. 
260 |a Florida:   |b Harcourt College Publishers,   |c 2001. 
300 |a xxi, 119 p.:   |b ill.;   |c 24 cm. 
500 |a Includes index p. 115-119 
650 0 |a Marketing   |z United States  
650 0 |a Consumer behavior  
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