Understanding consumer behavior : marketing lessons learned from understanding the consumer experience
| Main Author: | Tom, Gail |
|---|---|
| Format: | Open Shelf |
| Published: |
Florida:
Harcourt College Publishers,
2001.
|
| Subjects: |
| Item Description: |
Includes index p. 115-119 |
|---|---|
| Physical Description: |
xxi, 119 p.: ill.; 24 cm. |
| ISBN: |
0030321212 (pbk) |