APA Citation

Tom, G. (2001). Understanding consumer behavior: Marketing lessons learned from understanding the consumer experience. Florida: Harcourt College Publishers.

Chicago Style Citation

Tom, Gail. Understanding Consumer Behavior: Marketing Lessons Learned From Understanding the Consumer Experience. Florida: Harcourt College Publishers, 2001.

MLA Citation

Tom, Gail. Understanding Consumer Behavior: Marketing Lessons Learned From Understanding the Consumer Experience. Florida: Harcourt College Publishers, 2001.

Warning: These citations may not always be 100% accurate.