Advrtising campaign strategy : a guide to marketing communication plans
| Main Author: | Parente, Donald |
|---|---|
| Format: | Open Shelf |
| Published: |
Ohio:
Thomson South-Western,
2004.
|
| Edition: | 3rd. ed.. |
| Subjects: |
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| 001 | 0000063597_0033 | ||
| 005 | 20170419090000.0 | ||
| 020 | |a 0324271905 | ||
| 090 | 0 | 0 | |a HF5415.12 |b P37 2004 |
| 100 | 0 | |a Parente, Donald | |
| 245 | 0 | 0 | |a Advrtising campaign strategy : |b a guide to marketing communication plans |c Donald Parente. |
| 250 | |a 3rd. ed.. | ||
| 260 | |a Ohio: |b Thomson South-Western, |c 2004. | ||
| 300 | |a xxvii, 404 p.; |c 24 cm. | ||
| 500 | |a Includes index | ||
| 650 | 0 | |a Marketing | |
| 650 | 0 | |a Advertising | |
| 650 | 0 | |a Communication in marketing | |
| 999 | |a 0000100210 | ||
| 999 | |a 0000100211 | ||