Advrtising campaign strategy : a guide to marketing communication plans
| Main Author: | Parente, Donald |
|---|---|
| Format: | Open Shelf |
| Published: |
Ohio:
Thomson South-Western,
2004.
|
| Edition: | 3rd. ed.. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxvii, 404 p.; 24 cm. |
| ISBN: |
0324271905 |