Marketing strategy

Main Author: Ferrell, O. C.
Other Authors: Hartline, Michael D
Format: Open Shelf
Published: Ohio: Thomson South-Western, 2005.
Edition: 3rd. ed..
Subjects:
LEADER 00638pamja2200205 4500
001 0000063593_0033
005 20170419090000.0
020 |a 0324201400 (pbk)  
090 0 0 |a HF5415.13   |b M3586 2005 
100 0 |a Ferrell, O. C.  
245 0 0 |a Marketing strategy   |c O. C. Ferrell & Michael D. Hartline. 
250 |a 3rd. ed.. 
260 |a Ohio:   |b Thomson South-Western,   |c 2005. 
300 |a xx, 628 p:   |b ill;   |c 26 cm. 
500 |a Includes bibliographical references and index 
650 0 |a Marketing   |x management   |x case studies  
650 0 |a Marketing   |x management  
700 0 |a Hartline, Michael D  
999 |a 0000100202 
999 |a 0000100203