Marketing strategy
| Main Author: | Ferrell, O. C. |
|---|---|
| Other Authors: | Hartline, Michael D |
| Format: | Open Shelf |
| Published: |
Ohio:
Thomson South-Western,
2005.
|
| Edition: | 3rd. ed.. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
xx, 628 p: ill; 26 cm. |
| ISBN: |
0324201400 (pbk) |