Marketing : principles and best practices
| Other Authors: | Hoffman, Douglas |
|---|---|
| Published: |
Ohio:
Thomson,
2005.
|
| Edition: | 3rd. ed.. |
| Subjects: |
| Item Description: |
Includes index p. 580-598 |
|---|---|
| Physical Description: |
xlii, 598 p.; 28 cm. |
| ISBN: |
0324200447 |