Customer behavior : a managerial perspective

Main Author: Sheth, Jagdish,N
Other Authors: Mittal, Banwari
Format: Open Shelf
Published: Ohio: Thomson South-Western, 2004.
Edition: 2nd. ed..
Subjects:
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090 0 0 |a HF5415.32   |b S54 2004 
100 0 |a Sheth, Jagdish,N  
245 0 0 |a Customer behavior :   |b a managerial perspective   |c Jagdish N. Sheth & Banwari Mittal. 
250 |a 2nd. ed.. 
260 |a Ohio:   |b Thomson South-Western,   |c 2004. 
300 |a xix, 512 p.;   |c 26 cm. 
500 |a Includes index 
650 0 |a Marketing  
650 0 |a Consumer behavior  
650 0 |a Consumer satisfaction  
650 0 |a Consumers' preferences  
700 0 |a Mittal, Banwari  
999 |a 0000100192 
999 |a 0000100193