Customer behavior : a managerial perspective
Main Author: | Sheth, Jagdish,N |
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Other Authors: | Mittal, Banwari |
Format: | Open Shelf |
Published: |
Ohio:
Thomson South-Western,
2004.
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Edition: | 2nd. ed.. |
Subjects: |
Item Description: |
Includes index |
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Physical Description: |
xix, 512 p.; 26 cm. |
ISBN: |
0030343364 |