Customer behavior : a managerial perspective

Main Author: Sheth, Jagdish,N
Other Authors: Mittal, Banwari
Format: Open Shelf
Published: Ohio: Thomson South-Western, 2004.
Edition: 2nd. ed..
Subjects:
Item Description: Includes index
Physical Description: xix, 512 p.; 26 cm.
ISBN: 0030343364