Learning aid for use with basic marketing : a global-managerial approach
| Main Author: | Perreault, William D. Jr. |
|---|---|
| Other Authors: | McCarthy, E.Jerome |
| Published: |
New York:
McGraw-Hill,
2002.
|
| Edition: | 14th. ed.. |
| Subjects: |
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| 001 | 0000063577_0033 | ||
| 005 | 20170419090000.0 | ||
| 020 | |a 0072430095 (pbk) | ||
| 090 | 0 | 0 | |a HF5415 |b P47 2002 |
| 100 | 0 | |a Perreault, William D. Jr. | |
| 245 | 0 | 0 | |a Learning aid for use with basic marketing : |b a global-managerial approach |c William D. Perreault Jr.and E.Jerome McCarthy. |
| 250 | |a 14th. ed.. | ||
| 260 | |a New York: |b McGraw-Hill, |c 2002. | ||
| 300 | |a xi, 475 p.; |c 28cm. | ||
| 650 | 0 | |a Marketing |x programmed instruction | |
| 700 | 0 | |a McCarthy, E.Jerome | |
| 999 | |a 0000100172 | ||
| 999 | |a 0000100173 | ||