Learning aid for use with basic marketing : a global-managerial approach
| Main Author: | Perreault, William D. Jr. |
|---|---|
| Other Authors: | McCarthy, E.Jerome |
| Published: |
New York:
McGraw-Hill,
2002.
|
| Edition: | 14th. ed.. |
| Subjects: |
| Physical Description: |
xi, 475 p.; 28cm. |
|---|---|
| ISBN: |
0072430095 (pbk) |