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| LEADER |
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|a 0072525231
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| 090 |
0 |
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|a HF5415.13.
|b M369 2005
|
| 100 |
0 |
|
|a Perreault, William D.
|
| 245 |
0 |
0 |
|a Basic marketing :
|b a global managerial approach
|c William D. Perreault Jr., E. Jerome McCarthy.
|
| 250 |
|
|
|a 15th ed..
|
| 260 |
|
|
|a New York:
|b Mc Graw Hill,
|c 2005.
|
| 300 |
|
|
|a xli, 793 p.:
|b ill.;
|c 28cm.
|
| 500 |
|
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|a Includes CD 3 1/2" and application in basic marketing clipping from the popular business press ed. 2004-2005
|
| 504 |
|
|
|a Includes bibliographical reference and index
|
| 650 |
|
0 |
|a Marketing
|x management
|
| 700 |
0 |
|
|a McCarthy, Edmund Jerome
|
| 999 |
|
|
|a 0000100158
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| 999 |
|
|
|a 0000100159
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| 999 |
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|a 0000108919
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| 999 |
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|a 0000108920
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