Basic marketing : a global managerial approach
| Main Author: | Perreault, William D. |
|---|---|
| Other Authors: | McCarthy, Edmund Jerome |
| Published: |
New York:
Mc Graw Hill,
2005.
|
| Edition: | 15th ed.. |
| Subjects: |
| Item Description: |
Includes CD 3 1/2" and application in basic marketing clipping from the popular business press ed. 2004-2005 |
|---|---|
| Physical Description: |
xli, 793 p.: ill.; 28cm. |
| Bibliography: |
Includes bibliographical reference and index |
| ISBN: |
0072525231 |