Perreault, W. D., & McCarthy, E. J. (2005). Basic marketing: A global managerial approach (15th ed.). New York: Mc Graw Hill.
Chicago Style CitationPerreault, William D., and Edmund Jerome McCarthy. Basic Marketing: A Global Managerial Approach. 15th ed. New York: Mc Graw Hill, 2005.
MLA CitationPerreault, William D., and Edmund Jerome McCarthy. Basic Marketing: A Global Managerial Approach. 15th ed. New York: Mc Graw Hill, 2005.
Warning: These citations may not always be 100% accurate.