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00674pampa2200217 4500 |
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0000063402_0033 |
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20170419090000.0 |
| 020 |
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|a 0324113803
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| 090 |
0 |
0 |
|a HF5821
|b O34 2003
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| 100 |
0 |
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|a O' Guinn, Thomas C.
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| 245 |
0 |
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|a Advertising and intergrated brand promotion
|c Thomas C. O' Guinn,Chris T. Allen & Richard J. Semenik.
|
| 250 |
|
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|a 3rd. ed..
|
| 260 |
|
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|a Ohio:
|b Thomas Learning,
|c 2003.
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| 300 |
|
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|a xxxix, 773 p.;
|c 29cm.
|
| 504 |
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|a Includes bibliographical reference and index
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| 650 |
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0 |
|a Advertising media planning
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| 650 |
|
0 |
|a Advertising
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| 700 |
0 |
|
|a Allen, Chris T.
|
| 700 |
0 |
|
|a Semenik, Richard J.
|
| 999 |
|
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|a 0000099982
|
| 999 |
|
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|a 0000099983
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