Advertising and intergrated brand promotion
| Main Author: | O' Guinn, Thomas C. |
|---|---|
| Other Authors: | Allen, Chris T., Semenik, Richard J. |
| Published: |
Ohio:
Thomas Learning,
2003.
|
| Edition: | 3rd. ed.. |
| Subjects: |
| Physical Description: |
xxxix, 773 p.; 29cm. |
|---|---|
| Bibliography: |
Includes bibliographical reference and index |
| ISBN: |
0324113803 |