Marketing
| Main Author: | Etzel, Michael J. |
|---|---|
| Other Authors: | Stanton, William J., Walker, Bruce J. |
| Published: |
Boston:
McGraw Hill/Irwin,
2007.
|
| Edition: | 14 ed. |
| Subjects: |
| Physical Description: |
xxii, 706p.: ill.; 28cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and indexes |
| ISBN: |
0073252891 |