Etzel, M. J., Stanton, W. J., & Walker, B. J. (2007). Marketing (14 ed.). Boston: McGraw Hill/Irwin.
Chicago Style CitationEtzel, Michael J., William J. Stanton, and Bruce J. Walker. Marketing. 14 ed. Boston: McGraw Hill/Irwin, 2007.
MLA CitationEtzel, Michael J., William J. Stanton, and Bruce J. Walker. Marketing. 14 ed. Boston: McGraw Hill/Irwin, 2007.
Warning: These citations may not always be 100% accurate.