Marketing : an introduction
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary |
| Format: | Open Shelf |
| Published: |
Upper Saddle River, N.J.:
Prentice Hall,
2000.
|
| Edition: | 5th ed.. |
| Subjects: |
| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xxvii, 607 p.: ill.; 26cm. |
| ISBN: |
013042771X (pbk) |