The brandmindset

Main Author: Knapp, Duane E.
Format: Open Shelf
Published: New York: Mc Graw-Hill, 2000.
Subjects:
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005 20170419090000.0
020 |a 007134795X  
090 0 0 |a HD69.B7   |b K62 2000 
100 0 |a Knapp, Duane E.  
245 0 0 |a The brandmindset   |c Duane E. Knapp. 
260 |a New York:   |b Mc Graw-Hill,   |c 2000. 
300 |a xxiii, 277 p.:   |b ill.;   |c 24cm. 
500 |a Includes index p. 273-277 
650 0 |a Brand name products   |x marketing  
650 0 |a Product management  
650 0 |a Brand name products  
999 |a 0000099427