Marketing : concepts and strategies 2000
| Main Author: | Pride, William M |
|---|---|
| Format: | Open Shelf |
| Published: |
Boston, New York:
Houghton Mifflin Company,
2000.
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxx,722 p.: ill.; 28cm. |
| ISBN: |
0395974844 |