APA Citation

Pride, W. M. (2000). Marketing: Concepts and strategies 2000. Boston, New York: Houghton Mifflin Company.

Chicago Style Citation

Pride, William M. Marketing: Concepts and Strategies 2000. Boston, New York: Houghton Mifflin Company, 2000.

MLA Citation

Pride, William M. Marketing: Concepts and Strategies 2000. Boston, New York: Houghton Mifflin Company, 2000.

Warning: These citations may not always be 100% accurate.