Marketing management
| Main Author: | Winer, Russel S. |
|---|---|
| Format: | Open Shelf |
| Published: |
New Jersey:
Prentice Hall,
2000.
|
| Subjects: |
| Physical Description: |
xxiv,551p.: ill.; 25cm. |
|---|---|
| Bibliography: |
Includes index Includes bibliographical references p.507-524 |
| ISBN: |
0321014219 (pbk) |